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"We want to put the tourist with the mind in Blanca" (19/01/2018)

The game of words 'Mind in White' will be the central axis of the new plan to promote tourism in the municipality, which was presented this morning in FITUR, by the Mayoress of Blanca, Ester Hortelano, and the Councilor for Tourism, Ángel Pablo Spout.

The project has been endowed with a new visual identity with logo and tourism website as well as a street map that will have March 1 as the launch date.

The International Tourism Fair, FITUR, has been the venue chosen by the Mayoress of Blanca, Ester Hortelano, and the Councilor for Tourism, Ángel Pablo Cano, to present the new tourism project which aims to "make our town a preferential destination for tourists looking for nature, sport and culture "has highlighted Hortelano.

Under the motto 'Mind in White', the Councilor for Tourism, Angel Pablo Cano has presented a new and innovative project to promote tourism in the town whose launch will be on March 1 coinciding with the start of the summer campaign.

"It is a game of words with which we pretend that tourists put their minds in Blanca and go to our locality attracted by the natural environment or its cultural wealth and end up fascinated by the character of its people" has indicated the Cano.

According to the local mayor, the campaign has been created with the intention of "creating intrigue and raising the expectations of citizens and the target public to publicize the entire project next March."

The tourism project has two phases.

A first called 'Ambassadors', with which it is intended to involve the citizens of Blanca to tell what they value most in their municipality.

"Who better than a white to highlight all the possibilities that Blanca offers" has assured Ángel Pablo Cano.

In this way, any citizen of the town can send an image or a video in which he talks about what he likes most about Blanca and "show how proud they feel about our municipality".

In the second phase, which will be released on March 1, will be launched the new website of that will show all the tourist offer offered by the municipality and for which it has taken into account the actors involved in it like restaurants, bars, coffee shops, rural houses, active tourism companies and other services.

The website will be equipped with a space in which online reservations can be made.

Another novelty that will take place in this second phase will be the launch of a new tourist map with the new visual identity, videos and photographs of the municipality.

Mind in White, a new visual identity

The new tourism project for the municipality aims to be "innovative and breakthrough maintaining the history of a people very fortunate for its landscape" as expressed by the mayor of Tourism.

The new logo that has been presented today along with the campaign, has been made by the Murcian communication agency 'Estudio Maba' who, in the words of the mayor from La Blanca, have done a "spectacular job for Blanca creating an identity that represents, for a On the other hand, the synthesis of the landscape that surrounds Blanca, with the Segura river that slides between the mountains and also shows how the white is not a color, but the sum of all, in this same way, Blanca is the sum of all those who we enjoyed it, those who were born there and those who pass through our village to meet her and all she has to offer, together we are Blanca. "

Mind in White is a game of words that evokes us to put our mind in Blanca, while we walk around the river Segura, witness the sunset from the top of the viewpoint of Alto Bayna or taste a typical dish of the area.

It also leads us to be with the mind in Blanca when we think about doing a cultural route, visit museums, such as the Pedro Cano Foundation, or see works of art by great artists recognized nationally, such as Antonie Tapies or Bernardí Roig.

Mind in White is also sport, adventure and fun in family or with friends thanks to the activities of active tourism that can be done in the municipality as descent by the river in rafting or kayak, hiking trails, bicycle, horseback riding or sports Montana.

Source: Ayuntamiento de Blanca

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