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The City Council presents its new tourism logo that reinterprets Blanca's landscape (02/02/2018)

The work is the work of the Estudio Maba Agency based on the theory of color that ensures that white is not a color if not the sum of all.

"Blanca, therefore, is the sum of all those who enjoy it, those who were born there and those who pass through our town to find everything it has to offer", as explained by the mayor of Turismo, Ángel Pablo Cano.

The City of White has announced today what will be the new corporate identity for the brand "Tourism in White", which will be implemented progressively to new adaptations as well as digital media, institutional advertising and publications.

A tourist brand that will accompany the institutional image.

The MABA Communication agency are the authors of this work that represents the visual image of a new project to make Blanca a reference in tourism of nature, sport and culture, as indicated by Ángel Pablo Cano, Councilor for Tourism of the City Council of Blanca.

The new logo, which was already known at the International Tourism Fair (FITUR), represents, on the one hand, the synthesis of the landscape that surrounds Blanca, with the Segura River that slides between the mountains and also manifests as the white It is not a color, but the sum of all.

"In this same way, Blanca is the sum of all those who enjoy it, those who were born there and those who pass through our town to meet her and all she has to offer. Together we are Blanca" explained the white mayor .

Cano explained that "this new image was necessary to be able to increase a tourism promotion project that would highlight all the resources and services of the municipality."

The new brand will be applied progressively, starting with the digital image on the web and social networks, and will be implemented in the stationery material and signage of the locality.

Authors of the new visual identity

Estudio Maba is a design studio located in Murcia and specialized in packaging and branding.

They understand design as the communication vehicle of brands with their users, being the first point of contact between them.

Despite being a young studio in their professional career they have international awards such as two A'design Awards, working for brands such as El Corte Inglés, Casa Rojo, Faustino winery, Rubio Potatoes and Bernal Distilleries.

In the institutional sphere they are responsible for the design of the new website of the Institute of Development of the Region of Murcia and the identity of Blanca Turística.

Project 'Tourism in White'

The project was presented at FITUR and consists of two phases.

A first called 'Ambassadors', which will be released during the next week, and which is intended to involve the citizens of Blanca to tell what they value most in their municipality.

"Who better than a white to highlight all the possibilities that Blanca offers" assured the head of Tourism.

In this way, any citizen of the locality will be able to send an image or a video in which he talks about what he likes most about Blanca and "show how proud they feel about our town".

In the second phase, which will be released on March 1, will be launched the new web that will show all the tourist offer offered by the municipality and for which it has taken into account the actors involved especially the sector of active tourism and other services.

The website will be equipped with a space in which online reservations can be made.

Another novelty that will take place in this second phase will be the launch of a new tourist map with the new visual identity, videos and photographs of the municipality.

Source: Ayuntamiento de Blanca

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