Portal de Blanca
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Mayor White, Rafael Laorden, presented this morning by the Director General of Tourism, Enrique Ujaldón, and Councillor for Tourism of the City of White, Pablo Antonio Box, the tourism project 'White a different place' with which it intends to to know the town as one of the main tourist destinations in the region.
Mayor White, Rafael Laorden, presented this morning by the Director General of Tourism, Enrique Ujaldón, and Councillor for Tourism of the City of White Box Pablo Antonio, the project 'White a different place' with which it is intended to give know the city as one of the main tourist destinations in the region.
The project 'White a different place' defines a municipality as a destination dominated welfare, legend, crafts, nature, culture and art.
"They are all concepts that make White a place with great tourism potential, by itself," said Laorden, who emphasized how the landscape of the town, its river, the old town, its cuisine and cultural heritage, make the municipality in one of the preferred tourist destinations in our region.
"Our intention with this project is to group all potentials and make them known White" continued the mayor said as the town that has become a cultural reference.
"We intended to make White's City of Culture which is what today we are bringing visitors to the town thanks to Pedro Cano Foundation, the Way of the Black Arts and the Center" highlighted Laorden.
The mayor said at the press conference that "the City Council we will continue investing in tourism because this must be the cornerstone on which to settle the economic base of our municipality."
The Director General of Tourism, Enrique Ujaldón stressed the importance of this project because "the visitor will not only go to White to perform an activity, but also stay to sleep, eat and enjoy the full potential of the municipality for more than one day. "
The project includes the creation of a tourist image that has been designed by Carmen Box and which is based on the six letters of Blanca.
"There are six slogans that define the municipality using its six letters. This would, White Wellness with B, with L of Legend, with A craft, with N of Nature, with C of Culture and Art with A . All these slogans come together in the final slogan of 'White, a different place,' "explained the designer of the campaign.
The packages are aimed at all audiences, from older to younger people and even school groups, whose goal, according to the Councillor for Tourism, is that "the visitor, before coming to White, know where to eat, where to stay and what activities you can perform. "
According to Box, this is a total of 5 packages by which visitors can enjoy, among others, the Culture through the route of the Way of Art or a visit to Pedro Cano Foundation, the Leisure and Adventure with the decrease of Segura river rafting or kayaking or hiking trails or mountain biking and horseback riding, or rural tourism, typical food or Victoria Theatre program.
Source: Ayuntamiento de Blanca
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