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The "Blanca, Villa del Toro" emerged with the main objective of making a reference White, regional and national culture of bullfighting and activities around the festival and celebration.

The taste of all of Blanca by bulls, the bulls, the afternoons of bullfighting and bullfighting culture.

To achieve this, the City will conduct a campaign on bullfighting and the festivities surrounding the bulls and main actions will publish at least an annual book related to bulls and everything that entails, creating a web page editing, DVD's, library specializing in the art, bullfighting breakfast, lectures, conferences, symposia and exhibitions bullfighting.

To carry out this entire campaign, an image was needed, to identify the entire project.

Of the eleven designs submitted to the contest organized by the Town Hall from White, three reached the final.

The winner, a bull, chosen by the judges for its originality, design quality and popularity, is also a design that is well adapted for use as an object of merchandising and mobile virtual pet, and to communicate what is intended, changing of expression as necessary, moving, moving and used in different situations and media.

The winning design, the work of the advertising and design Ekipo Media SL will receive a prize of 3,000 euros.

The two designs that reached the final with the winner will receive a mention and a diploma.

The first of the entries corresponding to Julio Alonso and Sara Azorín, with a design inspired by the abstract lines of pets like Cobi, and the second reference is to the designer of Blanca David Cano Gómez.

The awards are presented at a public event next August, when starting the project actions "Blanca, Villa del Toro."

The winners of the competition, its design, intended to create "a mascot that represents values adapted to our time and our society.

The bull traditionally symbolizes strength, courage, but also must be able to accommodate many other feelings and so we have equipped with a touch sweet, funny and touching it a whole character of the Village of White to feel proud. "

Source: Ayuntamiento de Blanca